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Bachelor of Business (Hons) in Sales & Marketing

Dive into a transformative journey with our programme, offering you an in-depth exploration of the dynamic concepts and applications that drive sales and marketing in today's rapidly changing business landscape.

Why Study with Us

Our Bachelor of Business (Hons) in Sales and Marketing goes beyond education; it immerses you in the art and science of understanding consumer decisions, empowering you to craft innovative solutions and master persuasive, creative communication for building lasting customer relationships.

Moreover, our partnership with Coursera, a globally renowned hub for e-learning excellence, grants you exclusive access to over 20 specialised Coursera certificates, elevating the calibre of your degree programme with us.

Armed with this degree, you will not just be prepared to kickstart you career in sales and marketing but are poised to thrive and make a significant impact in this dynamic field of business.

Our Advantage

Big Picture Perspective

Acquire a holistic grasp of business strategies and insights from a global standpoint, an in-depth understanding of technology as a key driver, and the ability to examine, analyse and trouble shoot with a strong grasp of the macro. All equipping you to adeptly navigate the complexities of the modern business landscape.

Student-centric Learning

We prioritise individual experiences, fostering support and personalised learning. Our emphasis is on real-world connections, and collaboration, with a focus on developing technical, interpersonal, and leadership skills.

Mentorship-Focused

Benefit from not only close interactions but invaluable guidance from dedicated professors and tutors who bring industry experience to the forefront, and thrive in an environment that nurtures your personal and professional growth.

Sales and Marketing Course Essentials Quick Facts

Bachelor of Business (Hons) in Sales and Marketing Course Overview

All the facts and figures about your study programme at a glance

Study Model

Online ODL

3 Years – Full Time
4 Years and 7 Months – Part Time
Online ODL

Bachelor of Business (Hons) in Sales and Marketing

120 Credits

Language

English

Accreditation & Recognition

Accreditation

Malaysian Qualifications Agency (MQA)

Fees & Scholarships*

Tuition Fees

RM24,000

Scholarships Available

*Terms & Conditions Apply

Study Duration

Study Start

Jan, May and September

Duration

Full-Time is 3 years
Part-Time is 4 years and 7 months

Apply Now

Top Core Courses

Get a head start on your career with our Bachelor of Business (Hons) in Sales and Marketing. Here are some core courses designed to equip you with the most relevant and up-to-date skill set:

Sales Marketing

Focus on delivering processes, experiences, and intangibles to customers rather than physical goods and transactions, throughout the firm and across all functions.

Marketing Communications

Employ electronic and non-electronic mediums or channels to convey a message to a market, including the company’s prospects, leads, stakeholders, and customers.

Product and Pricing Decisions

The process of delivering a new product or modifying/ improving an existing product for the customers.

Retailing

The selling of merchandise and certain services to consumers, both physical and online stores.

International Marketing

Also known as Global marketing, enables companies to expand their business to customers internationally.

Your Learning Pathway: From Basics to Mastery

Online (ODL), Full Time

YEAR 1: IMPERATIVE SKILLS Online (ODL), Full Time

Students will learn the basic skills required to address the different aspects of running an organisation.

YEAR 2: MARKETING STRATEGIZATION Online (ODL), Full Time

Students will learn how to strategise in the marketing world.

YEAR 3: SYSTEMATIC INVESTIGATION Online (ODL), Full Time

Students will be able to discover answers via systematic investigation.

Online (ODL), Part Time

YEAR 1: BASIC SKILLS Online (ODL), Part Time

Students will learn the basic skills required to address the different aspects of running an organisation.

YEAR 2: ORGANIZATIONAL COMPETENCY Online (ODL), Part Time

Students will gain a profound competency in effectively running a business organisation.

YEAR 3: MARKETING INTRODUCTION Online (ODL), Part Time

Students will be introduced to the marketing world.

YEAR 4: MARKETING STRATEGIZATION Online (ODL), Part Time

Students will learn how to strategise in the marketing world.

YEAR 5: SYSTEMATIC INVESTIGATION Online (ODL), Part Time

Students will be able to discover answers via systematic investigation.

Study Content

MPU COURSES

No.	Course Code	Course Title	Credit Hours
1	MPU3183	Penghayatan Etika dan Peradaban OR	3
1	MPU3143	Bahasa Melayu Komunikasi 2 (for international students)	3
2	MPU3193	Philosophy and Current Issues	3
3	MPU3213	Bahasa Kebangsaan A (for students without SPM credit in BM) OR	3
3	MPU3223	Decision Making Skills (for students with SPM credit in BM and foreign students)	3
4	MPU3412	Co-curriculum	2
Subtotal Credit Hours			11

CORE COURSES

No.	Course Code	Course Title	Credit Hours
1	BBM105/03	Economics for Business	3
2	BBM103/03	Principles and Practice of Management (APEL.C)	3
3	BBM104/03	Principles of Marketing (APEL.C)	3
4	BMG323/03	Business Analytics	3
5	BBM205/03	Basic Accounting (APEL.C)	3
6	BBM207/03	Human Resource Management (APEL.C)	3
7	BBM208/03	Business Ethics	3
8	BBM210/03	Entrepreneurship Development	3
9	BBF201/03	Introduction to Financial Management	3
10	BMG303/03	Strategic Management	3
11	BMG302/03	Organisational Behaviour	3
12	BMG306/03	Introduction to International Business	3
13	BLC301/03	Operations Management (APEL.C)	3
14	BIS303/04	Management Information Systems	4
Subtotal Credit Hours			43

DISCIPLINE CORE

No.	Course Code	Course Title	Credit Hours
1	BBM209/03	Effective Leadership	3
2	BMG319/03	Organisational Management	3
3	BMG320/03	Organisational Theory and Design	3
4	BBF301/03	Money and Banking (APEL.C)	3
5	BLC201/03	Introduction Logistics and Supply Chain Management	3
6	BLC304/03	Procurement Management (APEL.C)	3
7	BLC307/03	Inventory Management	3
8	BLC303/03	Supply Chain Management	3
9	BBM206/03	Accounting & Costing (APEL.C)	3
10	BCS302/03	Corporate Governance	3
11	BMG314/03	Performance Management (APEL.C)	3
12	BMG311/03	Employment Law and Industrial Relations	3
Subtotal Credit Hours			36

SPECIALISATION COURSES

No.	Course Code	Course Title	Credit Hours
1	BMK301/03	Consumer Behaviour	3
2	BMK302/03	Services Marketing (APEL.C)	3
3	BMK304/03	Marketing Research	3
4	BMK305/03	Marketing Communications (APEL.C) Integrated with Coursera Courses – IE Business School, Spain : Integrated Marketing Communications Advertising, Public Relations Digital Marketing and more	3
5	BMK307/03	Personal Selling & Salesmanship	3
6	BMK309/03	International Marketing Integrated with Coursera Courses – Yonsei University, Korea : Introduction to International Marketing International Marketing Entry & Execution International B2B Marketing International Marketing & Cross Industry Growth	3
7	BMK310/03	Retailing	3
8	BMK313/03	Marketing Management Integrated with Coursera Courses- IE Business School, Spain: Market Research and Consumer Behaviour, Positioning: What You Need for a Successful Marketing Strategy Marketing Mix Fundamentals The Marketing Plan	3
9	BMK314/03	Digital Marketing Integrated with Coursera Courses from: UCI Division of Continuing Education, University of California, Irvin Identifying, Attracting and Growing Your Digital Audience Strategies for Converting & Retaining Customers Online Mobile Marketing, Optimization Tactics & Analytics Completion of the above courses will earn an additional certificate: E-marketing (Specialisation)University of Illinois at Urbana-Champaign, USA Digital Media & Marketing Principles Digital Media & Marketing Strategies Digital Marketing Analytics in Theory	3
10	BMK315/03	Product & Pricing Decisions Integrated with Coursera Courses from: University of Maryland, College Park Product Management Essentials Establishing Product-Market Fit Creative Design, Prototyping, and Testing IE Business School, Spain Pricing Strategies	3
Subtotal Credit Hours			30
Total Credit Hours			120

Admission

Entry Requirement

Candidates with the following criteria will be eligible to be considered for admission into the undergraduate programme:

(1) Regular Entry

Candidates must fulfil one of the following criteria:

With a pass in English and Mathematics at SPM / UEC Senior Middle III and

• Grade C (SGP 2.0) in at least two (2) subjects / two (2) Principals in STPM / HSC / A-Level

• Five (5) Grade Bs in UEC Senior Middle III

Other eligible qualifications

• An approved / accredited Diploma / Advanced Diploma

•An approved Foundation / Matriculation (minimum CGPA 2.00 out of 4.00) qualification from other private and public universities in Malaysia

• Other equivalent qualifications recognised by the Malaysian Government

APEL Entry: Turning Experience into Credentials

Accreditation of Prior Experiential Learning (APEL) provides an opportunity for individuals with working experience but lack of formal academic qualifications to pursue their tertiary studies. APEL involves the identification, documentation and assessment of prior experiential learning to determine the extent to which an individual has achieved the desired learning outcomes, for access to a programme of study.

Applicants should comply with the following admission criteria stipulated by the Ministry of Higher Education (MOHE) and Malaysian Qualifications Agency (MQA):

The candidate should be:

The applicant shall be 21 years of age in the year of application and must possess relevant work experience.
Pass the APEL.A assessment for Bachelor’s Degree level.

Find out how to apply: APEL

Scholarships & Financial Aid

For details and inquiries on Scholarships & Financial Aid, you can find out more here.

Future Career Paths with a BBSM Degree

You can join any business, government and non-profit organisations in divisions such as:

5

Marketing

5

Product Planning

5

Sales Management

5

Key Account Management

5

Advertising and Promotion

5

Brand Management

5

Communication and Public Relations

Why WOU is The Best Online University of Choice

If You are Working While Studying

Your Studies are Flexible
and 100% Online

Accredited & Globally
Recognised

You Gain
Full Support

The Ideal Mix of Theory
and Practice

Our Success Stories

Discover the impact we've had, straight from our campus family.

Teng Jing Chuan

Bachelor of Business (Hons) in Sales and Marketing

I really appreciate that Wawasan Open University has taken initiative to conduct online classes during MCO. Online classes are really effective as the presentation shown are really helpful. I’m having a great learning experience. Thank you and have a great day.

Hanna Lim Phei Wen

Bachelor of Business (Hons) in Accounting

Nothing will pay off more than educating yourself, I strongly believe that having a passion for learning will benefit you for a lifetime. It was a great learning journey along with WOU, the ODL has helped to make learning easier and I could continue to work while pursuing my degree studies. Thank you WOU for having CIMA A-Star Programme that provides a unique one-exam pathway for me to become the CGMA designation holder faster.

Tinageshvaran

Bachelor of Business (Hons) in Logistics and Supply Chain Management

I am Tinageshvaran who completed logistics and supply chain studied at Wawasan Open University in 2022 and it helps me a lot of understand on increased efficiencies, lower costs, higher production rates, better inventory control, smater use of ware house improved customer experience.

Meet Our Faculty Members

Explore our Faculty Research Profiles for detailed research interests and active projects across our academic.

Our faculty members blend academic excellence with rich industry experience, ensuring your education is both rigorous and practically relevant.

Dr. Loo Choo Hong

Senior Lecturer

Mr. Prakash V. Arumugam

Senior Lecturer

Associate Professor Dr. Dewi A. Sapuan, MCMI

Assoc. Prof. Dr. Dewi A. Sapuan

Associate Professor & Director, COLE

Assoc. Prof. Dr. Gary Tan Peng Liang

Executive Dean

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