Wawasan Open University Open Distance Learning in Malaysia

School of Business and Administration

Bachelor of Business in Sales and Marketing (Hons) UPDATED 25/5/09

KPT/JPS(KN/PA6944)7/11

Programme description

Provides a thorough insight on the concepts and applications of sales and marketing in this rapidly changing business world. Knowledge and skills in sales and marketing, customer relationships and marketing management will equip graduates to face challenges and thrive in the field of business.

Job prospects

Positions in any industry as managers in sales and marketing as well as related fields such as sales, marketing, advertising, promotion, communications, and international marketing.

Programme structure

Graduation requirements

Ser no	Course code	Course title	Credits
		MPW Courses (Take 3 courses)
1.	WLA 101/03	Bahasa Kebangsaan A	3
2.	WLA 103/03	Malaysian Studies	3
3.	WLA 104/03	Pengajian Islam or	3
4.	WLA 105/03	Pendidikan Moral	3
			9
		University Courses (Take all)
1.	WUC 106/05	Communication Skills for the Workplace	5
2.	WUC 115/05	University Mathematics B	5
3.	WUC 121/03	Basic Computing and the Internet	3
4.	WUC 131/03	Learning Skills for University Studies	3
5.	WUC 202/05	Advanced Writing Skills for University Studies	5
			21
		Basic Major Courses (Take all)
1.	BBM 102/05	Microeconomics	5
2.	BBM 202/05	Macroeconomics	5
3.	BBM 103/05	Principles and Practice of Management	5
4.	BBM 104/05	Principles of Marketing	5
5.	BBM 205/05	Business Accounting 1	5
6.	BBM 206/05	Business Accounting 2	5
7.	BBM 207/05	Human Resource Management	5
8.	BBM 204/05	Business Law	5
9.	BBM 203/05	Business Statistics	5
			45
		Core Major Courses (Take all)
1.	BIS 305/05	Management Information Systems	5
2.	BMK 301/05	Consumer Behaviour	5
3.	BMK 302/05	Services Marketing	5
4.	BMK 303/05	Sales and Distribution Management	5
5.	BMK 304/05	Marketing Research	5
6.	BMK 305/05	Marketing Communications	5
7.	BMK 306/10	Strategic and International Marketing	10
			40
		Basic Major Elective Courses (Choose 1 of the 5 courses)
1.	BBM 208/05	Business Ethics	5
2.	BAC 303/05	Accounting Information Systems	5
3.	BBF 302/05	Financial Management and Analysis	5
4.	BLC 301/05	Operations Management	5
5.	BMG 303/05	Strategic Management	5

	Total	25 subjects	120